Getting customers into your shop
October 21st, 2006 by Gerhard Rasocha
I took this photo during my summer vacation earlier this year. It shows the entrance to a jewelery shop in Bad Ischl, Austria (a very nice and quite town and a great vacation area by the way - check it yourself).

For all non-german speaking folks, it says AIR CONDITIONED - OPEN on the front door. I guess you won’t find many better sales arguments to get customers into your shop at plus 35 celcius in july.
Makes you almost wonder what they’ll put up in the winter season. Any guesses ?