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Cool iPod Shuffle (marketing at its best)

November 22nd, 2006 by Gerhard Rasocha

For those who have not seen it. The new iPod Shuffle is a cute little MP3 player that holds 240 songs and lets you you listen to your music for up to 12 continuous hours. Apple just released a cool new commercial for the Shuffle.
Check out the video (mov/QuickTime).
iPod Shuffle
The music in this one is Who’s Gonna Sing? by the Prototypes- cool video, great music. Combine emotions with simple Mac/PC connectivity, great usability and make it easy and affordable to buy music through the internet (iTunes).
Its as simple as that.

Does anyone still wonder why Apple holds 60-70% market share for portable music players ? Its all about selling “experiences”.

Posted in Marketing |

One Response to “Cool iPod Shuffle (marketing at its best)”

  1. on 30 May 2007 at 15:20   ipod music shuffle

    ipod music shuffle…

    One of the more interesting articles I have read this year.
    This…

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