Nationality: Austrian
Location: Vienna/Austria
I am an independant consultant and business coach based in Vienna. My others activities include working as a business designer at Business-Design and I am one of the founders of CUSINA. I have been working in multinational corporations and start-up companies mainly in the Telecoms & IT industry. My experience includes operational and management responsibilties in sales, marketing, product management, business development and strategy working both internationally and locally in Austria. More recently I have been founder and general manager of Nexera, a mobile IT solutions integrator in Vienna.
In business, I firmly believe in the importance of
1) Simplicity
“If you can’t explain it simply, you don’t understand it well enough.”
Albert Einstein
2) Design
Good design is beautiful and functional. Good design raises positive emotions. Emotions are what drives every aspect of our lives. It makes us happy. It sells our products and services, our “experiences”.
Go, no run and read Tom Peters Essentials - Design.
3) Innovation
Innovation is about continious improvement. Doing something new. Inventing a new product, redesigning a process, changing the way we are doing things.
4) People
This is what life is all about. Relationships and social interaction between people. A business can not function without people. We can not be happy without friends. We can not exist without interaction with others.
5) Mobility
Not being tied up to a desk. Being able to communicate, access information and performing duties no matter where you are and what you do.
6) Focus
There is only so much we (a person or as a company) can do in 24 hours a day. If we want to do it well, we need to focus. Seperate the important from the unimportant. Enter the Pareto Principle: 80% of the consequences stem from 20% of the causes. Any better reason to focus ?
7) Fun
I am serious, really.
So, you like what you are reading. Great! Want to get in touch - go here or mail me at “gerhard at rasocha dot com”.